In this program, we explore motivations, drive, and resilience by questioning just how bad you want to achieve your goals. This is an audience-centric presentation with several interactive cues to get students or staff involved. We don’t ask ourselves how bad we want it, often enough. We don’t actively weigh our opportunity costs against how we’re spending our time to determine what we’re actually focusing on. This program explores these elements and more and is highly geared towards college students or organizational staff. If your organization needs to improve productivity, drive sales, or increase/explore organizational culture, this is the program to accomplish those objectives.